Courses:

Marketing Strategy >> Content Detail

Calendar

I. What is Marketing Strategy?


	LEC #				TOPICS / READINGS


	1				Introduction.


	2				Coors. Harvard Business School Case #9-388-014.

II. What is Finding Profit Opportunities Strategy?


	LEC #				TOPICS / READINGS


	3				Prelude. Harvard Business School Case #9-373-052.


	4				The Walt Disney Company: The Entertainment King. Harvard Business School Case #9-701-035.


	5				Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103.


	6				Browser Wars. Harvard Business School Case #9-798-094.

III. Creating Competitive Advantage


	LEC #				TOPICS / READINGS


	7				Wernerfelt, Birger. "An Efficiency Criterion for Marketing Design."


	8				EMI and the CT-scanner (A). Harvard Business School Case #9-383-194.


	9				Nutrasweet (A-G). Harvard Business School Cases #9-794-079,…,085 (B-G given out in class).


	10				Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class).


	11				Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024.


	12				Mid-term Exam.


	13				Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090.

IV. Challenging Competitive Advantage


	LEC #				TOPICS / READINGS


	14				Collis and Montgomery. "Resources and Rents."


	15				Southwest Airlines (A). Harvard Business School Case #9-575-060.


	16				Head Ski. Harvard Business School Case #6-313-120.


	17				Complaint Letters.


	18				SAS (A). Harvard Business School Case #593-001-1.


	19				Fox. Harvard Business School Case #9-387-096.


	20				E-trade. Stanford Case #M-286.

V. Creating Corporate Advantage


	LEC #				TOPICS / READINGS


	21				Collis and Montgomery. "Creating Corporate Advantage." Harvard Business Review. #98303.


	22				Costco Companies. Harvard Business School Case #9-599-041.


	23				Newell. Harvard Business School Case #N9-799-139.


	24				Final Lecture.


	25				Final Exam / Paper Due.